The 8 Habits of Highly Effective Marketers enable the kind of transformational marketing that changes brand trajectories, career paths, sometimes entire companies and even industries. The six habits of highly effective marketers include:
1. Making Marketing Dollars Work Harder.
Highly effective marketers know that like any other investment activity, marketing decisions can be carefully evaluated based on return-on-investment criteria. To download more about this habit.
2. Challenging Conventional Approaches to Targeting.
Highly effective marketers recognize that no one—NO ONE—can possibly know a priori the best way to segment the market or which target will be most profitable. To download more about this habit.
3. Taking a Position—Make Your Brand Stand for Something
Highly effective marketers know that without a strong positioning, their brands will falter. To download more about this habit.
4. Selecting the Most Profitable Product, Not the Most Appealing.
Highly effective marketers know that managers cannot, flying by instinct and gut feel, simply pick the most profitable product or service from among all the possible design combinations. To download more about this habit.
5. Connecting Inputs to Outputs in Marketing Plans and Compulsively Implement Them.Highly effective marketers don't rely on divine intervention and good luck to develop and execute the marketing plan. To download more about this habit.
6. Building a Great Brand While Your Competitors Commoditize
Highly effective marketers recognize that a brand's equity is comprised of different components, which can and should be studied separately. To download more about this habit.
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