The 8 Habits of Highly Effective Marketers enable the kind of transformational marketing that changes brand trajectories, career paths, sometimes entire companies and even industries. The six habits of highly effective marketers include:
1. Making Marketing Dollars Work Harder.
Highly effective marketers know that like any other investment activity, marketing decisions can be carefully evaluated based on return-on-investment criteria. To download more about this habit.
2. Challenging Conventional Approaches to Targeting.
Highly effective marketers recognize that no one—NO ONE—can possibly know a priori the best way to segment the market or which target will be most profitable. To download more about this habit.
3. Taking a Position—Make Your Brand Stand for Something
Highly effective marketers know that without a strong positioning, their brands will falter. To download more about this habit.
4. Selecting the Most Profitable Product, Not the Most Appealing.
Highly effective marketers know that managers cannot, flying by instinct and gut feel, simply pick the most profitable product or service from among all the possible design combinations. To download more about this habit.
5. Connecting Inputs to Outputs in Marketing Plans and Compulsively Implement Them.Highly effective marketers don't rely on divine intervention and good luck to develop and execute the marketing plan. To download more about this habit.
6. Building a Great Brand While Your Competitors Commoditize
Highly effective marketers recognize that a brand's equity is comprised of different components, which can and should be studied separately. To download more about this habit.
Relationship Marketing...What Are The Benefits?
Relationship Marketing (RM) has really become the forefront of marketing for any business because you cannot afford not to implement this is your marketing business model. Relationship Marketing opens the door for you to engage and communicate with your clients. Especially now with the explosion on social media-marketing and the technology available, you should be creating various streams of revenue for your business.
Relationship Marketing takes on forms such as: (1) Creating Customer Satisfaction, (2) Building Brand Equity, and (3) Creating and Maintaining Relationships; which of all provides some success with any other marketing communication strategies. In other ways, you are trying to achieve a strong brand loyalty for your business through building meaningful relationships with your clients. Your brand equity consists of mass media advertising, public events, sponsorships, marketing collateral and communications strategies that all play a part of the engagement process.
If working with small improvements and implementing small steps in your marketing would afford you by costing you less to serve long-term customers and understand that loyal customers will pay a price premium and they also generate word-of-mouth referrals to other prospective customers.
RM is all about making your loyal client base both more loyal and more profitable. So what are you doing to create a stronger Relationship Marketing campaign for 2010? You cannot afford not to implement this process in your marketing model, because it will only increase your MROI.
Relationship Marketing takes on forms such as: (1) Creating Customer Satisfaction, (2) Building Brand Equity, and (3) Creating and Maintaining Relationships; which of all provides some success with any other marketing communication strategies. In other ways, you are trying to achieve a strong brand loyalty for your business through building meaningful relationships with your clients. Your brand equity consists of mass media advertising, public events, sponsorships, marketing collateral and communications strategies that all play a part of the engagement process.
If working with small improvements and implementing small steps in your marketing would afford you by costing you less to serve long-term customers and understand that loyal customers will pay a price premium and they also generate word-of-mouth referrals to other prospective customers.
RM is all about making your loyal client base both more loyal and more profitable. So what are you doing to create a stronger Relationship Marketing campaign for 2010? You cannot afford not to implement this process in your marketing model, because it will only increase your MROI.
A Few Of Ways To Save Money in Marketing
Because businesses are struggling in this economy, saving money has become a "must do" in business in order to make a little profit. There are some things to think about when looking at cutting back on marketing; although, you cannot cut out marketing totally and still be successful in business, because no one would know that you exist. So here are a few things to ponder over.
Eliminate Waste
Over the years I've looked at hundreds of marketing programs, and I can tell you honestly that nearly all of them have some kind of hole that either drains money directly or allows leads to be lost.
Before you cut anything, take a good hard look at what you're doing. Are there programs that aren't delivering the results you anticipated? Fix them or get rid of them.
Is there anything that can't be traced to increasing sales opportunities? Unless you have a pile of extra money, now is not the time to be spending money on marketing efforts that don't generate more leads or develop the ones you have.
Make Fewer Mistakes
Another way to say this is: turn to people who know what they're doing.
Marketing - which has never been exactly simple - has changed a lot in the past few years. Customers and prospects are in charge now, and they're looking for you online. If you're not on the internet, you're not in the game.
While I admire business owners who try to figure marketing out for themselves, it wastes a lot of time and it leads to mistakes that could be avoided with some experience.
You may not need a proven marketing pro on staff, but if you don't have one somewhere on your team you're probably wasting money.
Consider Outsourcing
To have a successful marketing program today requires skills in multiple disciplines - some of which didn't even exist a decade or so ago. For example, you need website strategy and development, search engine optimization, paid search marketing, prospect conversion optimization, lead nurturing and web marketing - just to name a few.
Staffing an in-house team with all of this expertise would cost more than most small to mid-sized businesses are willing or able to invest. Yet you can easily - and cost effectively - get this expertise from an outside firm or group of individuals.
Eliminate Waste
Over the years I've looked at hundreds of marketing programs, and I can tell you honestly that nearly all of them have some kind of hole that either drains money directly or allows leads to be lost.
Before you cut anything, take a good hard look at what you're doing. Are there programs that aren't delivering the results you anticipated? Fix them or get rid of them.
Is there anything that can't be traced to increasing sales opportunities? Unless you have a pile of extra money, now is not the time to be spending money on marketing efforts that don't generate more leads or develop the ones you have.
Make Fewer Mistakes
Another way to say this is: turn to people who know what they're doing.
Marketing - which has never been exactly simple - has changed a lot in the past few years. Customers and prospects are in charge now, and they're looking for you online. If you're not on the internet, you're not in the game.
While I admire business owners who try to figure marketing out for themselves, it wastes a lot of time and it leads to mistakes that could be avoided with some experience.
You may not need a proven marketing pro on staff, but if you don't have one somewhere on your team you're probably wasting money.
Consider Outsourcing
To have a successful marketing program today requires skills in multiple disciplines - some of which didn't even exist a decade or so ago. For example, you need website strategy and development, search engine optimization, paid search marketing, prospect conversion optimization, lead nurturing and web marketing - just to name a few.
Staffing an in-house team with all of this expertise would cost more than most small to mid-sized businesses are willing or able to invest. Yet you can easily - and cost effectively - get this expertise from an outside firm or group of individuals.
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