Have you defined your Business Model? What does your perfect client look like? What is the best way to reach them?
Your target audience needs to be so defined that you are not running after clients who don't need your product or services. I often hear clients say that they don't want to limit themselves, but everyone is not your customer. The truth is that having a target market doesn't limit your marketing, it aims it.
Why Target?
1. You get to know your client better and what they need.
2. It will cost you less in money and time.
3. Attraction Marketing - building your specific message to reach only your prospects.
4. Targeting allows you to position yourself in the marketplace.
Don't leave your target market open too broad because you will spread yourself to thin trying to reach everyone. Identify those prospects who you really care about and know that what you have to offer will benefit them. Also choose prospects who can afford your product or service.
All customers are not "one-size-fits-all."
